2024 International Swim Schools Spectacular
January 16, 2024 @ 8:00 am - January 18, 2024 @ 5:00 pm
January 16 – 18, 2024
Enjoy a jam-packed 5 days in Dubai! The week begins with an educator’s day, followed by the 3 day conference and then wraps up with a unique Arabian desert experience! 
Monday: Educator Seminar, Registration & Welcome Reception
Tuesday: People – Customers and Leadership
Wednesday: Product – Business Strategies, AI, Global Look at the SS Industry
Thursday: Process – Industry Approach to ESG, Marketing, Shaping Business for the Future
Friday: Desert Dinner Experience
Secure your spot by registering now, and get ready to connect with swim schools globally, ignite change, and foster collaboration. Stay tuned for further updates, including speaker announcements and registration details.
Don’t miss out on this incredible opportunity to network with like-minded people, gain exposure to a diverse audience, and enjoy all Dubai has to offer. Our 2024 event promises to be the best one yet!
The Wendy Fereday Swim School recently shared with us a letter they received from swim mom Erin. “We took the boys to our pool in the neighborhood for a quick swim yesterday evening to get out some bedtime energy. Decker and Jax were playing with an inflatable water polo goal they recently got. Ames, age 3, went to check it out and I had my eyes on him the whole time from where I was sitting. He leaned over at the edge of the pool and reached too far in the water and fell in head first in the pool. I instantly got up from my chair and ran to help him (I was close enough where I knew I could get to him if I needed to) but I stopped at the edge of the pool because I could see him do the “turn around and save yourself” routine. He was kicking his legs and reaching to the edge of the pool just like you’ve taught him since he was tiny! After he grabbed the edge of the pool, he started to pull himself out of the pool and he was crying. I hugged him and told him “Ames, you did it. You turned around and saved yourself!” He kept crying and saying “I fell in the pool” and I just kept saying over and over again “you turned around and saved yourself” and gave him lots of big hugs. Then the boys came over and told him good job for saving himself and he got so proud of himself.”