Dear Members of the United States Swim School Association-
One of the greatest strengths of the United States Swim School Association is the incredible network of professionals who make up our community. As members, we all bring unique skills and expertise to the table, and when we establish strong connections with one another, we create opportunities for shared growth, support, and success.
Personally, I have developed invaluable relationships with fellow swim school owners, managers, and staff. I know exactly who to call when I need financial advice, insights on pool equipment, guidance on leadership training, or even strategies for finding a new location. These connections are more than just professional resources, they are trusted friends who I can rely on in moments of need. Likewise, they know they can reach out to me for my own areas of expertise.
This is the power of connection. Each of us has strengths that can benefit others, just as others have strengths that can support us. Our association is built on the foundation of collaboration, where we uplift and empower one another to build better swim schools, stronger businesses, and a more impactful industry.
I encourage you to take the time to foster these connections. Reach out to a fellow member, attend a USSSA event, engage in discussions, and be open to both giving and receiving support. You never know when a simple conversation could lead to a solution for a challenge you’re facing or spark an idea that propels you forward in your business.
Together, we are stronger. Let’s continue to build meaningful connections that not only benefit our swim schools but also the families and communities we serve.
Looking forward to connecting with all of you,
Buffy Folise
