OUR STORY
The United States Swim School Association believes in the importance of life-long water safety, equipping individuals of all ages with the necessary skills and knowledge to thrive in aquatic environments. We bring together passionate people to share and inspire one another in support of better, safer swim school businesses. For more than 35 years, the United States Swim School Association has grown to become the experts in learn-to-swim. We are proud to represent all learn-to-swim programs – from private swim schools, businesses, and city aquatic departments – all have a place in the USSSA.
Who We Serve:
USSSA represents over 1250 swim schools from the US and around the world, who teach over 18 million swim lessons per year. We are a swim school business focused network of decision makers. This group has a loyalty-based relationship culture and sponsoring with us offers exponential sales opportunities.
- USSSA Members Sell Nearly Half a Million $ Retail Sales to swim families
- USSSA Members Employ Over 40,000
OUR REACH:
Partner with us to reach a highly targeted audience across multiple platforms. Your brand will be featured in our fully digital quarterly magazine, monthly e-newsletter sent to swim school owners, and a quarterly publication for instructors distributed to 1,250+ locations. Plus, you’ll gain visibility through our active social media channels — ensuring your message connects with key decision-makers in the swim school community.
Social Media Reach
OUR SPONSORSHIP PROGRAM
At USSSA, we’re excited to offer meaningful branding and marketing opportunities designed to help your business connect, grow, and shine throughout 2026. Our sponsorship program goes beyond exposure, it’s about building relationships, creating memorable experiences, and supporting the swim school community together.
We invite you to explore our sponsorship packages and discover how your brand can make a splash all year long. Have ideas of your own? We’d love to hear them! Let’s collaborate to find the best ways to bring your vision to life.
We look forward to partnering with you for an incredible year ahead.
Please note that our sponsorship opportunities are reserved for businesses committed at the Friend, Supporter, or Champion level. If any opportunities remain unselected after the Sponsor priority window closes, we will then open them up for non-sponsors to participate. Non-sponsor exhibitors have the chance to showcase their products or services at workshops and conferences, at an increased exhibiting fee, and receive an attendees list.
Sponsors of the USSSA by nature of working with the association and its members must hold themselves to the same ethical duties as our members. Our code of ethics outlines ethical duties in the areas of safety, quality, respect, honesty/integrity, confidentiality and employment. USSSA members’ and sponsors’ ethical behavior should result from their personal commitment to engage in ethical practices. Our Code of Ethics provides guidelines to assist members and sponsors in making ethical choices in their operations. Our current Code of Ethics can be viewed at www.usswimschools.org under Members | Membership Standards and Code of Ethics.
Have Questions?
We thank you for your consideration and look forward to working with you to create a win, win, win opportunity for you, the members, and USSSA. If you have any questions, please reach out to Samantha Canchola at samantha@usswimschools.org or 480-447-4987.
Already a Sponsor?
