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A sea of blue. Voices raised for water safety. Swim schools around the world sharing one message: learning to swim is a lifesaving skill. On Friday, October 16, 2026, the International Swim Schools Association (ISSA), in collaboration with Myrtha Pools, invites swim schools and their communities to celebrate Teach the World to Swim Day. The [...]

Running a swim school means having a lot of people count on you. Your staff needs guidance, families have questions, and there’s always another decision to make. It helps to have someone you can call who understands the business because they’ve been there, too. That’s what comes through in this video featuring USSSA members. Asked [...]

Building Momentum Across the States Advocacy continues to be an important part of USSSA’s work to support swim school businesses, strengthen the learn-to-swim industry, and expand access to quality swim lessons. From regulatory discussions in California to water safety initiatives in Florida and New York, USSSA is working alongside members and partners to ensure the [...]

Your First Job Might Be In a Swimsuit: What New Swim Instructors Need to Know For many swim instructors, working at a swim school isn’t just their first time teaching. It might be their first job ever. That means you’re learning a lot more than how to teach a streamline or help a nervous swimmer [...]

The NFL community is mourning the heartbreaking loss of a young child to drowning. We extend our deepest sympathies to the family, their loved ones, teammates, and everyone affected by this tragedy. As an organization dedicated to water safety, moments like this are a painful reminder of something those of us in this field know [...]

Every week, in pools across Arizona and around the country, swim school instructors do work that is fundamentally about prevention. It doesn't always look dramatic. It looks like a toddler learning to float on their back, a nervous six-year-old finally putting their face in the water, an adult swimming across a pool for the first [...]

A developing situation in Virginia is a sobering reminder for our industry: knowing you're compliant and assuming you're compliant are two very different things. A swim camp in Virginia is under investigation following a child's drowning during open swim time at camp. The investigation is still active, and more findings may surface, but the central [...]

There is a principle here that I think can help shape how we think about leadership and growth in this industry: your circle defines your ceiling. There is data to back this up. A survey of more than 200 small business owners by Kabbage found that 92% of mentored business owners say their mentor directly [...]

USSSA continues to advance legislative and regulatory initiatives across the country while working alongside members to ensure the learn-to-swim industry's voice is represented. Florida Florida member swim schools continue to meet regularly to discuss both the successes and ongoing challenges of the Florida Swim Lesson Voucher Program. The group is working collaboratively to identify opportunities [...]