A Community That Helps Swim Schools Grow
Running a swim school means having a lot of people count on you. Your staff needs guidance, families have questions, and there’s always another decision to make. It helps to have someone you can call [...]
Advocacy Update – September 2026
Building Momentum Across the States Advocacy continues to be an important part of USSSA’s work to support swim school businesses, strengthen the learn-to-swim industry, and expand access to quality swim lessons. From regulatory discussions in [...]
Your First Job Might Be in a Swimsuit
Your First Job Might Be In a Swimsuit: What New Swim Instructors Need to Know For many swim instructors, working at a swim school isn’t just their first time teaching. It might be their first [...]
Know Your Status: What a Virginia Investigation Reminds Us About Licensing
A developing situation in Virginia is a sobering reminder for our industry: knowing you're compliant and assuming you're compliant are two very different things. A swim camp in Virginia is under investigation following a child's [...]
Your Circle Defines Your Ceiling – You are Invited
There is a principle here that I think can help shape how we think about leadership and growth in this industry: your circle defines your ceiling. There is data to back this up. A survey [...]
2026 USSSA Spring Workshop Recap
This spring, the U.S. Swim School Association brought members together in one of the most inspiring settings yet, Colorado Springs, Colorado, for a collaborative workshop experience alongside our partners at the Association of Aquatic Professionals [...]
My First Year as a Swim School Business OwnerÂ
By Wendy Gibson | Founder, Wendy’s Waves Swim School Have you ever stood at the edge of the pool, heart racing, ready to take a leap? That’s exactly what it felt like to go from a full-time educator to [...]
Education for All Squid School: A Unique ApproachÂ
For Tammy Yttrie, swimming isn’t just a skill—it’s a mission. As the co-founder and co-owner of Education for All Squid School, she plays multiple roles, including Master Squid Instructor, Office Manager, CFO, Head of Marketing, [...]
Making Waves: Michelle Lavergne and Leaps & Bounds
Michelle Lavergne is the proud owner of Leaps & Bounds, a multi-sport facility with a mission to make a difference in the lives of children through sports and swimming. With her passion for helping [...]
