Who We Are & What We Believe

Mission Statement

The United States Swim School Association believes in the importance of life-long water safety, equipping individuals of all ages with the necessary skills and knowledge to thrive in aquatic environments. Our members’ highly trained instructors instill a sense of confidence and appreciation for the water – utilizing tactics that prioritize both safety and fun.

Over the past 35 years, the United States Swim School Association has grown to become the largest swim school association in the country, representing not only swim schools but all learn to swim programs.

Our Core Focus: 

  • Our Purpose: Support better, safer swim school businesses.
  • Our Niche: Bring passionate people together to share and inspire each other. 
Our Core Values: 

  • Safety first and always. 
  • Build and strengthen relationships. 
  • Life Long Learners.
  • Professionalism.