Mission Statement
The United States Swim School Association believes in the importance of life-long water safety, equipping individuals of all ages with the necessary skills and knowledge to thrive in aquatic environments. Our members’ highly trained instructors instill a sense of confidence and appreciation for the water – utilizing tactics that prioritize both safety and fun.
Over the past 35 years, the United States Swim School Association has grown to become the largest swim school association in the country, representing not only swim schools but all learn to swim programs.
Our Core Focus:
- Our Purpose: Support better, safer swim school businesses.
- Our Niche: Bring passionate people together to share and inspire each other.
Our Core Values:
- Safety first and always.
- Build and strengthen relationships.
- Life Long Learners.
- Professionalism.
The Wendy Fereday Swim School recently shared with us a letter they received from swim mom Erin. “We took the boys to our pool in the neighborhood for a quick swim yesterday evening to get out some bedtime energy. Decker and Jax were playing with an inflatable water polo goal they recently got. Ames, age 3, went to check it out and I had my eyes on him the whole time from where I was sitting. He leaned over at the edge of the pool and reached too far in the water and fell in head first in the pool. I instantly got up from my chair and ran to help him (I was close enough where I knew I could get to him if I needed to) but I stopped at the edge of the pool because I could see him do the “turn around and save yourself” routine. He was kicking his legs and reaching to the edge of the pool just like you’ve taught him since he was tiny! After he grabbed the edge of the pool, he started to pull himself out of the pool and he was crying. I hugged him and told him “Ames, you did it. You turned around and saved yourself!” He kept crying and saying “I fell in the pool” and I just kept saying over and over again “you turned around and saved yourself” and gave him lots of big hugs. Then the boys came over and told him good job for saving himself and he got so proud of himself.”