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There are many reasons we join professional associations. We come to learn. We come to grow our businesses. We come to solve problems, exchange ideas, and become better leaders. But sometimes, without even realizing it, we find something much greater. We find our people. Ten years ago, my husband of only five years was involved [...]

In honor of World Drowning Prevention Day, July 25 Every year, more than 300,000 people drown, roughly 30 people every hour, somewhere in the world. It is one of the leading causes of accidental death globally, and it disproportionately claims children. Most of these deaths are preventable. That single fact is why the World Health [...]

Eleven. That's how many people die from drowning in the United States every single day. Not over a bad year. Not in a worst-case scenario. Every day, on average, year after year. Drowning is the leading cause of death for children ages 1 to 4. It's the second-leading cause of death for kids 5 to [...]

With so many life jacket options available, it can be hard to know where to start. Wirecutter recently tested and reviewed a variety of kids' life jackets, highlighting what to look for in a properly fitting, U.S. Coast Guard-approved life jacket for different ages and water activities while also considering comfort. Their recommendations reinforce an [...]

With summer in full swing, now is a great time to revisit an important water safety topic: floaties. The United States Swim School Association (USSSA) was proud to serve as a resource for a recent New York Times Wirecutter article exploring risks of floatie overuse and why they can sometimes create a false sense of [...]

As we moved through May, advocacy efforts across the country continue to highlight the growing focus on water safety education, swim access, and instructor standards. From state legislation to national code development, USSSA remains actively engaged in conversations that impact swim schools, instructors, and the families we serve. New York Legislative Activity Delayed Amid Budget [...]

The American Academy of Pediatrics’ updated drowning prevention guidance reinforces many of the practices swim schools have long championed while also highlighting important areas for future growth and research across the aquatic industry. Key updates relevant to swim schools and aquatic providers include: • "Recommend aquatic experiences for infants with a parent and swimming lessons [...]

This spring, the U.S. Swim School Association brought members together in one of the most inspiring settings yet, Colorado Springs, Colorado, for a collaborative workshop experience alongside our partners at the Association of Aquatic Professionals Conference. Set against the stunning backdrop of The Broadmoor, the event delivered more than just education; it created a space [...]

As temperatures rise and families prepare for summer, there’s one life-saving detail that most parents overlook when buying kids’ swimwear: the color. It may seem like just a fashion choice, but experts say your child’s swimsuit color can have a direct impact on whether they are seen in the pool – or not. According to [...]